About SwishPR

A trusted source of expert insight, commentary, and data-led stories for journalists and newsrooms worldwide.

Our Mission

SwishPR exists to bridge the gap between journalists and credible expert sources. We understand the pace of modern newsrooms and the need for verified, quotable commentary on tight deadlines.

What We Do

We curate and represent a network of vetted industry experts across fintech, healthcare, sustainability, cybersecurity, e-commerce, and more. When journalists need an authoritative voice for their stories, we deliver quickly.

Part of SwishDM

SwishPR is part of the SwishDM family, bringing together digital marketing expertise and public relations to help brands get the attention they deserve.

Meet the Team

The people behind SwishPR — dedicated to connecting journalists with the right experts, every time.

Jonathan Kiekbusch

Managing Director

Jonathan founded SwishDM with a mission to make it effortless for journalists and publications to connect with credible experts and newsworthy stories. Through SwishPR, he's built a platform that removes the friction from media outreach — giving newsrooms instant access to trusted spokespeople and giving brands the coverage they deserve. He leads agency strategy, client partnerships, and the growing expert network that sits at the heart of what SwishPR does.

Stephanie Macshannon

Head of Digital PR

Stephanie is the driving force behind SwishPR's day-to-day media operations. With over four years of experience in digital PR, she specialises in building genuine relationships with journalists, crafting stories that are timely, relevant, and easy to run. Whether she's pitching an expert comment or placing a data-led story, Stephanie's approach is always the same — fast, considered, and focused on getting results that matter to both the client and the publication.

Scott Law

SEO, Research & Data Manager

Scott is the analytical backbone of SwishPR, turning raw data into compelling, story-ready insights. He oversees the research that sits at the heart of every data-led press release — identifying trends, building surveys, and finding the angles that give journalists something genuinely newsworthy to work with. If there's a story hidden in the numbers, Scott will find it.

Zeke Daldy

Director of Operations

Zeke keeps the SwishPR engine running smoothly. As Director of Operations, he manages the processes, systems, and workflows that allow the team to deliver at pace — ensuring every press release, every expert comment request, and every client deadline is handled with consistency and care. Behind every fast turnaround is Zeke making sure everything is in place.

Lyndsay Kiekbusch

Director of Content

Lyndsay leads the content strategy at SwishPR, shaping the stories that get picked up and the words that make journalists stop and take notice. With a sharp eye for tone, relevance, and timing, she ensures every piece of content that leaves SwishPR is polished, purposeful, and built to land. She bridges the gap between a great idea and a story that actually gets told.

Want to Work With Us?

Whether you're a journalist looking for expert sources or a spokesperson who wants to be featured, we'd love to hear from you.

Get in Touch